Fermi Energy Inc.
Fermi Energy Inc. is a start-up cathode manufacturer dedicated to assisting the U.S. in creating a chain of battery manufacturing. Their tech facilitates the adoption of electric vehicles (EVs) in the U.S. by securing the supply chain, reducing the cathode cost by 50% through innovative materials selection and breakthrough processing technologies, and enabling U.S.-innovated battery manufacturing.
Goal: Build a desktop experience that displays product information for perspective sponsors.
Toolkit
Figma Adobe Illustrator
Team
2024
Duration
Aug 2024
Role
UX Designer UX Researcher
Background
During the last semester of my senior year, I joined a project with Fermi Energy Inc. through the New York New Energy Student Startup Experience.
During my time with Fermi Energy Inc. I met with the co-Founder to discuss what do we want the website to look like and how we can attract sponsors.
Desktop Prototype
Click Me :)
Initial Challenge
The biggest obstacle I faced during this project was that I had no idea what were cathodes and how exactly to market them to their key demographics. To tackle this challenge, I had a meeting with the co-founder where we discussed expectations. During our first meeting, I learned:
The company had a specific style in mind to match industry standards
I will not be inputting the text due to NDA requirements so the co-Founder will take over this part.
Original Company Homepage
Research
Competitive Analysis
To help guide me figure out how to design for Fermi’s target demographic, I scheduled a meeting with the co-founder. After our session, I was tasked with assessing the strengths of their direct competitors: Wildcat Discovery Technologies and Sila.
Define and Ideate
Prioritization
After collecting my data from my competitive analysis and reviewing my notes with the co-Founder I was able to define my user goals:
Display Products
It would be imperative that Fermi’s products would be on front display and a section going in-depth on the quality of their products.
Career Opportunities
There would need to be a section specifically dedicated to exhibiting the company’s career options geared toward full-time and internship opportunities.
Solution
Low-Fidelity Prototype
Once I gathered my data and figured out what aspects to prioritize, I moved on to sketching and building out my low-fidelity wireframes.
High-Fidelity Prototype
After showing the founders my low-fidelity wireframe, they were pleased with the design and the only revision needed was removing the testimonial section from the career page.
Reflections
1. If provided the time I would’ve conducted a moderated usability testing session during my wireframing with one of the co-Founders and a representative from the New York New Energy Student Startup Experience.
2. I would have integrated basic SEO best practices during the design phase, including optimizing content for search engines, ensuring mobile-friendliness, and improving site speed.
Southern Door Community Land Trust
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